seo tips

Facebook Marketing Strategies For Small Business Owners

Facebook tops Google in web traffic!

That is what many news sites like CNN are reporting these days. Regardless of your views on Facebook and social media it is changing the way we communicate on the internet and that means it is influencing and changing the way we do business on the internet.www.facebook.com/arthgroup


Unlike most of the so called internet marketers out there jumping from one hot trend to the next, small business owners care much more about return on investment. Business owners want a result from the money they invest and this is especially important when it comes to marketing methods and strategies.


Although social media has grabbed a lot of attention in the news and media recently, many small business owners have been hesitate to adapt waiting for more concrete ways to monetize it.


If you are one of those small business owners waiting to see where all this social media stuff goes and whether it is worth jumping on board, well the time to move is NOW.


Facebook that social networking site your children or employees are on all the time is creating big waves in on the internet and is changing the way we communicate.


For years Google has held an almost monopoly like hold on the world wide web, until now, Facebook for the first time in March 2010 received more visitors to their site than Google in the US, and today Facebook has over 500 Million users of which half login Facebook every single day.


Facebook is the world's largest free audience; however this is only one part of why Facebook is so attractive for businesses and marketers. Facebook by nature is viral, what I mean by this is that Facebook spreads your content like a virus, sharing it with your friends and your friends of friends and so on.


This allows you to get your message or content out to thousands of people with a personal recommendations very fast and with not much work on your part, if it is done correctly.


We all know word or mouth advertising is one of the most powerful marketing tools in existents, with Facebook, it is like placing a rocket in your marketing message.
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6 Simple Tips To Start A Facebook Fanpage: Follow the Exact Strategy For Your Success in Social Media & Know What You Are Missing on Facebook

How to build a facebook fanpage is highly searched. But there is another value that you are probably not taking into account, which is the importance SEO: Search Engine Optimization.


There are 6 easy tips relevant to building a better positioning of your website into the search engines, involving your fans and the way to promote your company fast and products or brand among your customers. If you don't have a fanpage yet, you should start building a Facebook fanpage today. While this is an easy task, you need to follow a few simple tips to take advantage of it.



Choosing the name

Once you are ready to learn how to build a Facebook fanpage log into your main Facebook account. Then, keep in mind, you must choose your new fanpage name correctly. The name of your page is going to be a very vital aspect for all your new Fans, ask yourself: Under what name my target market knows my business? What words written on Google or Facebook are important to find information about our fans? Do not fall into the temptation to include many industry specific keywords, this is not well regarded by users; remember to use a name you recognize as well as others will remember.



Category

The next step when creating a facebook fanpage involves choosing an appropriate category. The choice of the category of your business on Facebook is going to affect the number and type of information that appears on it. For example, if you want to create a fan page of a restaurant, information important to your future customers will be "opening hours" or "modes of payment." In this case we should choose the category restaurant. If you want to promote a beverage company that offers no factory sales, your address information will be of little relevance. You can ignore these facts and put more emphasis on what is your product. Facebook facilitates the in Brand, product or organization different Status level. During your choice of category you should pay special attention when choosing the category and that, as the name of the fan page, not going to be able to change it once saved.



The About section

You only have 250 characters to introduce in this section, use them correctly and include the keyword or keywords that are relevant to your business, it is also a good place to put the url of your website and generate a link that can lead traffic to your website.



Fill in the information tab

Here you have a space to include relevant keywords or keyword. Fields are not only relevant to the user (opening hours, services offered, etc.), but there is an area to write what we think appropriate.



Create custom tabs

How to build a facebook fanpage is not complex at all! The best part is, Facebook offers fan pages and brings along several possibilities: add FBML pages, which can be converted to HTML or Flash, which can be integrated. Both options are used. With a basic knowledge of HTML is sufficient to add a tab which in turn includes relevant information and keywords. This is a very good tool for your fans and a quick way for your fans to find your products or service your providing.web development company in india

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SEO Professional Activities

As SEO experts, we are self-assured in our Search Engine Optimization skills and can help your business popularize on search engines. In fact, we are so confident in our services that if we do not get around 50% of your targeted keywords in Top 10 rankings of Google within committed time, we will provide FREE SEO services until you get results!

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Link Building Services

Link Building Services Link Building is a process of attaching inbound links to related websites. Inbound links are crucial for all websites, to procure high ranking in the desired search engine. Search results should contain the desired website as a top ranking website. SEO Company installs incoming backward links from quality and theme-based websites. Search engine always places high importance to the website receiving back-links from the other websites. Incoming links are like votes to the website. The number of votes received by a website decides the popularity of a website.http://arthtechnology.com/Link%20Building%20Services.php This popularity is ranked by the search engines for best results. There are many websites in search engine which are related with each other. These provide backward links to each other to generate business mutually. Manual link building process starts with making connection with other web sites of the same industry and convincing them to give inbound links. SEOs are able to place one way back links on those websites which rank high in search engines. These create better business opportunity to the website and help in increase in Arthtechnology. Search Engines are very intelligent now days and have very advanced ranking algorithms to find the relevancy of incoming links in term of content and pages to your web site. When a website gets connecting links from a website with good PR; then the desired website attracts attention from visitors – meaning more business. Link building can be classified in three areas: one way linking, two way link exchange or reciprocal linking and three way link exchange

30 SEO Tips in 30 Days to turn your website SEO ready

Revised 30 SEO Tips in 30 Days - Explained in Google Knol (Won best knol of the Month March 2009 & Top Pick Knol Award)

Having less time to do SEO by your own :) do not worry, now you have a chance to turn your website SEO ready in just 30 days by applying one SEO tip a day? Here are those 30 SEO tips

Tip [1] Add Titles related to targeted keywords, place only important keywords, do not exceed more than 25 characters
Tip [2] Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into Meta description.
Tip [3] Layout pages with CSS, avoid tables
Tip [4] Add Keywords towards H1 tag as page headlines.
Tip [5] Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> SEO
Tip [6] Create Static Header and footer navigation links, Links should be text not as images
Tip [7] Analyze your targeted keywords using Google suggest
Tip [8] Keywords in navigational links play a vital role and have its own importance to search engine eyes
Tip [9] Use most important keyword in file name or URL
Tip [10] Minimize table especially nested tables
Tip [11] Say yes to Quality links and No to Quantity links
Tip [12] Never try to place hundreds of link for a new site on the very first day
Tip [13] Your targeted keywords need to vary a lot in anchors
Tip [14] Always have a good combination of links from new and old sites
Tip [15] Try writing articles having links and have them in the resource page of your site
Tip [16] Images are important, make sure your site logo contains your keyword
Tip [17] Put CSS and JavaScript into external file / folder
Tip [18] Pay special attention to your content
Tip [19] Make sure to have sitemap as text links
Tip [20] Place robots.txt in root on your server
Tip [21] Create Google site map to your web site
Tip [23] Start a blog and participate with other related blogs
Tip [22] Submit site to open directories
Tip [24] Create feed xml and ror xml for xml search engines and directories
Tip [25] Try to avoid automatic directory submission and build manual links
Tip [26] Monitor your hits and traffic by using free Google analytics
Tip [27] Know how to analyze the reports and to optimize the results
Tip [28] Know about redirection methods and theory - 301, 302, and 200 response codes
Tip [29] Implement, understand and react to website analytics reports
Tip [30] Make your body copy sufficiently long and keyword rich

60 SEO Tips for Beginners, Web Designers and Web Developers

This post has the mix of SEO tips for beginners, web designer and web developers that works better with web pages, blog or with any open source platform.http://arthtechnology.blogspot.in/

SEO Web Design:

•     Proper document structure, Page Heading and sub heading in <H1> followed by <H2>, <H3>, <H4>, <H5>, <H6> and Page content in <P> tags.
•     Ensure main content appears near the top of a page in <body> start.
•     Clean separation of data, styles, java script, client side scripting as external file.
•     Add user Sitemap with all page URL's.
•     Having Header and footer links in text format rather than images and avoid java script for adding links.
•     Adding bread crumbs to all pages and it should look like Home (link) >> Services (link) >> SEO.
•     Ensure page conforms to W3C accessibility standards (Additional Value).
•     Click-able text in a hyperlink - Anchor text.
•     Reducing Table structure, especially nested tables.

EO Web Development:

•     Creating Search engine friendly URL's by removing Id’s and stop characters if it is a CMS site and page URL words can be separated by underscores or hyphens.
•     Creating Meta data setup provision if it is a CMS site by way of adding and editing Title & Meta tags.
•     Custom error 404 page for broken links.
•     Generate dynamic RSS feeds for pages

On-Page Optimization: 

•     Competitor analysis for finding out your Competitor business keywords.
•     Adding anchor texts as keywords.
•     Use long tail key phrases that has combination of keywords.
•     Use Google suggest to identify most searched keywords and next most search keywords and so. Have those keywords combinations for promotion.
•     Analyze your Google Analytics for search keywords and promote the keywords that list behind few pages. Find out the ratio of the visit conversion and work accordingly.
•     Configure the site with Google, Yahoo and Bing Webmaster Tools to provide information about your site.
•     * Make use of Google Webmaster tool to find broken links, server crawl ratio and server response and do necessary fixes if any.
•     Make sure your default page is redirected to the domain so that the page rank is not shared for the same content.
•     Use only unique content.
•     * Never use any software to help you for SEO.
•     * Adding robots to website, tell the search engines to index your site and which pages they should index.
•     Improving content of existing web pages by adding optimized keywords.
•     Use canonical tag to avoid search engine indexing site duplicate pages.[1]
•     Monitoring search results for optimised pages and improving with inlinks comparison and keywords results.
•     Add robots.txt file to your site root to tell search engine bots what folders to be indexed and what not.

• Off-Page Optimization: 
  
  
  •     Adding links to the identified Search engines, Business directories, yellow page, white pages, classifieds and websites.
  •     Social sites submission.
  •     RSS feed submission.
  •     Press release and News submission.
  •     Create a Blog and submit to Blog direcoties related to category.
  •     Human edited, local and Regional directory submission.
  •     Creating Pod cast and adding to Pod cast directories.
  •     Continuous link building to achieve page rank and improve backlinks.
  •     Do not add site to paid directories that doesn't follow Google guidelines.[2]
  •     Do not submit your new site to 1000 of directories in one fine day. Be moderate and think for long term.Open Source SEO:http://arthtechnology.blogspot.in/
    
    Wordpress:
    
  •     Have content-based theme with will formatted CSS validation
  •     Use "All in SEO" Plugin" to have control over your blog post page Tilte and Meta tags
  •     Work on Blog Permalink to make it search engine friendly URL. Navigate to wordpress admin >>  "Permalinks" >> "Custom structure" option to add the tag /%postname%/ for blog post search engine friendly URL
  •     Have you archive section enabled for you new visitors
  •     Use cloud tag for your blog that can help your site visitors to click on popular tags
  •     Use "Google Sitemaps" plugin to create sitemap.xml file and let Google know pages to be indexed
  •     Add your sitemap.xml file to Google, Yahoo and Bing Webmaster tools
  •     Configure Google Analytics and work on blog traffic progress.
  •     Setup Google Feedburner for your blog and have an option for blog visitors to subscribe for new blog posts.
  • Drupal:
    
  •     Try to reduce code size of the default CSS by having only the suitable ones
  •     Path module in drupal needs to be enabled
  •     Meta tag Module needs to be configured
  •     Use robots.txt file to block unwant URL's
  •     Add breadcrums towards naviagtional structure
  •     Have your xml sitemap enabled and configure with Google webmaster tools
  •     Design drupal theme with XHTML to have the code size less
  • oomla:
    
    
    •     SEO extension in Joomla gives helps you to manage the META and title settings.
    •     Search Engine Friendly (SEF) URLs extension creates Search Engine Friendly (SEF) URLs for page categories, sub categories, and any leavel of sub-pages.
    •     Simple SEO extension will show how search engines look at your content.
    •     Google Sitemap extension is used to generate and integrate Google XML sitemap for good indexing amoung Google and other major search engines.
    •     SearchCloud and Lists module creates Cloud or a List of popular search query.
    • http://arthtechnology.blogspot.in/

SEO Title Tag

The first and most important part of your on-page SEO is the title tag (<title></title>). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.

The benefits of using optimized title tags are three fold:

1. A user searching for your keyword will see your site's link highlighted in the search engines if your page's title is the same as the phrase they searched for. This drastically increases click through and can even give you more traffic than those who rank above you if their title tags are not optimized.
2. Increase your rankings on the search engines.
3. Help the engines distinguish between pages that might look similar.

Higher Clickthrough Rates

Search engine optimization isn't just about showing up number one on search engines. Rather, it's about getting the all the traffic that you deserve from the search engines. If you rank #6 for "free hats" and you and your competitors forget to include that in the page's title tag, chances are, the person doing the search won't see much difference between your site and the others.
However, if you were to change your website's title text to target your most important keyword phrase "free hats", then when someone completes the search for "free hats", they'd see your site show up in bold. This technique will greatly increase the user's desire to view your site first, as your site looks much more relevant and targeted.

Better Rankings

All too often, people believe that the title tag is a place to list the business and domain name of the website. This is wrong and is wasting one of the easiest ways you can tell the search engines what the a page is about and how they should categorize it. While humans might not notice the title tag, search engines certainly do.
Use this opportunity to choose the most important keyword that you want to go after and get the free ranking boost that so many websites are missing out on. If you still want to include your domain or name of the company, do it after your keyword, followed by a dash (e.g. "free hats - hatsemporium.com") to show that your keyword is the most important.

Help the Engines Distinguish your Pages

It's not easy being a search engine. They crawl the web day and night, taking the information from the web and trying to categorize it in a useful manner so that users can find what they're looking for. Make their job easier. Post clearly what the topic of each page is, using title tags, and help the search engine to distinguish one page from another.
You may have two pages that are quite similar and it may require a little thought to point out how they different. Don't make the search engines figure out for themselves because they might make a mistake. Instead, make the decision for them. Spell the differences out for them and help your rankings in the process. This is just one strategy in avoiding the duplicate content penalty, which we'll be getting into greater depth later.

Google Seo Tips There are some more tips to know beyond the general tips which we had discussed in the last section. These tips are helpful for the SEO Professionals. They are used to know the Website titles, number of inbound links, google updations etc. There are also some tools which are used to find the all the information about a website in a single click. we will discuss about the tools in the last session. site:domain.com This shows the number of indexed pages in the google search engine. Through this we can know the total number of pages in that website. Example: site:quickheed.com site:example.com link:domain.com This is used to know the no:of backlinks(Inbound links) coming from the other websites. Click here to know more about the Backlinks . Example: link:quickheed.com link:example.com intitle:keyword To know the list of webpages in the world wide web which are having the keyword in title. Example: intitle:keyword intitle: search tips for seo cache:domain.com To know the last time when the google updated our web pages in its database. Example: cache:quickheed.com

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Website Design in India

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Customized Website Design Efforts Unlimited provide a large range of customized web designing solutions based on clients requirements. Your website should be as individual as your business. These websites are customized using latest and the best web technologies and features. Customized web solutions are affordable yet retain the individuality and professionalism often associated with higher cost web designing packages. Web designing packages include   Scanned images and graphics   Free search engine submission in basic search engines i.e. Yahoo, Google. Altavista, web crawler, Infoseek, Lycos, Hotbot etc   Search Engine Friendly Web Solutions

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Preparing for a search engine optimized website Step 1: Know your market Before building a website that showcases your products or service you must first identify who it is that will be purchasing said products and services. Not all traffic is good traffic. Many webmasters target the "high traffic terms" that have little relevance to their market instead of the "targeted terms" that have the highest conversion. Target all your relevant terms ("highest traffic first") and don't go for so called "hot terms" that will eat up their bandwidth and produce no sales. Blue widgets Green Widgets Scenario: Green widgets are the hottest item on the market, you create a great looking web site perfectly optimized for green widgets to take advantage of this traffic flux. You own the market and you are #1 for every possible term targeting the green widget field! But you sell blue widgets and no one who wants green widgets will buy blue widgets. Now you are stuck with a bandwidth bill, hosting fees, development costs and NO SALES! You are not the only one to make this mistake, many other blue widget dealers saw that "green widgets" had 1,000,000 searches and "blue widgets" had 10,000 and they also chose to target the green widget terms. There was however that one "blue widget" dealer who saw the light, he targeted "blue widgets" while you were all confused and now owns the top results for all "blue widget" terms and is enjoying a hefty 5% conversion rate and has made 500 sales from his 10,000 hits. With a low bandwidth bill and little effort as no one was competing our smart little "blue widgets king" is laughing. You however have a 0% conversion and can brag about your 1,000,000 hits all day long but at the end of the day you are broke because you did not do your research lest you would have known that "green widget" buyers hate "blue widgets" It seems that the prevailing idiom is that the more traffic one receives the more money one makes, NOT TRUE! The more sales one makes the more money makes WHAT A CONCEPT! There is a finite number of people on the net that will buy your products and services PERIOD! This of course includes those not looking for your exact products but that you are able to convert into customers. Target these people and you can't go wrong. Proper keyword research is the cornerstone of building a successful business online. The next page is possibly the most important page in this tutorial and the most important step to get right if you want to succeed online Keyword research

The life blood of SEO Keyword research truly is the life blood of internet marketing. If you know who is searching and what they are searching for then it makes your choices as to "what and where" to offer your products much more obvious. For the purposes of this tutorial however we will strictly concentrate on evaluating the best keywords to use in order to increase conversions from visitors that come by way of the major search engines. What keywords are people searching with? This is the basic question that needs answering before you can start constructing you site. The first and most natural thing that comes to mind is asking yourself "what would I type in if I was looking for my product?" and this is a great place to start. Type in the terms you use and see what comes up, If the sites you see at the top of the search results are offering similar products and services then you are right on the money. Sadly this is where most people stop. Try to reverse engineer those at the top (if they have done the research, then you won't have to) pay particular attention to what they place in their meta desc H1, H2...H6 and their anchor text. In order to accurately gauge who is searching for your products and services you must use statistical data which will provide the historical search volume as well as suggest permutations on your keyword phrases that perhaps you have not yet conceived of. A few such tools such can be found at: Google adwords suggestion tool Wordtracker I have no affiliations with any of the aforementioned sites but all of these pages contain great places to do keyword research based on popular opinion as well as my own personal experience. As a secondary research project try putting together a quick questionnaire 5-10 answers based on 2 questions: Describe the top 5 products/services on my site? What would you type in a search engine to find these products/service? Finally to test emphasis (where you should concentrate the most) you must determine keyword conversion value. To me this is easy, once I have created my keyword list (at least 50 keywords should be present) I go to all of the major PPC engines that offer "bid for placement" and I check the cost per click of each term. Those with the highest costs usually have the highest conversion assuming that those paying for those terms are also in your market. My logic for this is as follows: (cost per click * conversion rate) must = at least a break even point to justify paying said amount for each unique visitor. The math for any ROI (return on investment) calculation is very simply and only requires any 2 of the 3 variables considered. Variables: Cost per click, Average sale, Conversion rate A question people often ask me is how can "Phentermine" dealers afford to pay $12.00 per unique to remain at the top of the PPC for that term? My answer is this: Go to the sites and find out what the average "phentermine" sale is (It's around $160.00) Now determine the cost per click? (in this instance its $12.00) Therefore the breakeven point (assuming they earn 100% of the gross sale which is unlikely) is at least 7.5% or mathematically $12.00/$160.00=.075 However in the real world most "phentermine" affiliates earn no more than 50% so either the conversion is 15% or that person is losing money on that keyword

Webdesign,E-Commerce ,Software Development ,SEO ,HOSPITAL MANAGEMENT SOFTWARE COMPANY IN INDIA: On page optimization tips:

Webdesign,E-Commerce ,Software Development ,SEO ,HOSPITAL MANAGEMENT SOFTWARE COMPANY IN INDIA: On page optimization tips:: On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking thr...

On page optimization tips:

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going. This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings. Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer. There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons. On page optimization tips: 1. URL Naming: If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url. 2. Title Tag: Title tag, the first words that you place your keywords Place and after using the word can attract visitors 3. Meta Description: Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description and your website attract visitors do yo tour. 4. Meta Keywords: Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank 5. Use Alt Text for Image Optimization: Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images, 6. Static URL: Remember that all of your important pages should be short and static URLs. 7. Use Headings: H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title. 8. Valid HTML: Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS. 9. Robot. Txt: Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required. 10. Sitemap XML: Create your XML Sitemap XML Sitemap using search engines crawl your pages. 11. Keep Your Body Text To Read Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear. 12. Internal Link Internal link between the construction related posts HOME SEO NEWS SEO TOOLS SEO SERVICES CONTACT US On Page SEO Factors

Free Meta Tags Generator

What are a Meta Tags? Meta tags are a component of the invisible part of your HTML page — all that stuff between the tags. So far, you probably haven’t seen much beyond the